The Power of Brand Storytelling in the Digital Era

storytelling feature

“In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted.”

Forbes

The power of Brand Storytelling is seen to be a goldmine as we evolve in the digital space. Having a brand narrative not only gives your company a ‘human touch’, but it also provides personalisation. Brand Storytelling is a major ‘lead magnet’, because it evokes different emotions that ultimately provoke a stronger relation to your company’s brand – what customers can relate to, sells faster. Always humanise your way of selling or telling your story. There are 3 key aspects that highlight the power of Brand Storytelling:

Connection

Telling your story makes you genuine and relatable. This powerful marketing tool, gains the loyalty of your customers or audience, and avails you a chance to connect intimately with your audience to gain more trust and love for your brand in the process. Brand Storytelling exudes shared-value amongst you and your audience, therefore connection is evident.

Uniqueness

Telling your story separates you from the crowd of sameness. We all may seem to do the same thing, but if we master our storytelling we are bound to stand out. Every story and journey is different, and that is where the power lies as a company or brand.

storytelling

Learning

“Stories are 22 times more memorable than facts & figures alone.” The more detailed you are about your story, the better the connection with your audience. More information gives the reader reassurance and understanding about who you are as a company, and what you can do for them. Turning an average customer to a loyal buying machine, requires relentless nurturing, therefore storytelling is the ideal tool to utilize for more memorable and real engagement.

In closing, there are numerous ways to tell a story – HOW you approach telling the story, is the core factor and strong finish to any marketing strategy. And remember, always be sincere and creative while telling YOUR story. 

Kopano Moshoana – Founder of KPRM Marketing Solutions
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