COVID-19: Adapting to and Preparing for a Pandemic
This is indeed a scary time for small businesses. In the ever so changing world, there are key questions to ask such as, have we been keeping inline and adapting…
To be a boss or not to be a boss?
That is definitely not the question. There are times in a young black woman’s life where decisions no longer feel like her own. Fortunately, I have been given the character,…
10 Reasons Why PR is Important for a Start-up
Public relations (PR) is a basic function that every business needs whether it be a start-up or a long-running company. Many clients mistake the discipline with Marketing and Personal Assistant…
Importance of Branding
I have been itching to have this conversation for a while now, on why branding matters. We deal with this a lot at Artraction. Clients often come in wanting a…
Schooling & Protesting Life
I always used to think that I had to have one designation in my life. Until I realized that I did not want to live according to society’s’ expectations. I…
SMEs and Youth Entrepreneurship
What small businesses can do to activate and empower the youth in entrepreneurship With a 55% contribution to formal employment in South Africa, there is no doubt that small businesses…
SMEs and The Age of Digitization
The year is two thousand & nineteen, nearly everyone that you come across thinks speaks and even acts in a way that is heavily influenced by our digital world. From…
YALI: Probably the future of African Leadership?
YALI stands for Young African Leaders Initiative. It was introduced by the United States Department of State under Barack Obama's administration in 2010. Get to know it Through YALI, the…
The Power of Brand Storytelling in the Digital Era
“In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce…
Guidelines to Running a Foundation
Running a foundation can never be too easy. A lot of challenges may occur but they certainly don't stop you from achieving your goals and becoming what you aspire to…